Welcome to Heron Real Estate

Heron Real Estate is a premium real estate advisory firm based in Playa del Carmen, Mexico. We work with investors, entrepreneurs, and buyers acquiring premium property in Playa del Carmen, Tulum, Cancún, and the broader Caribbean coast — second homes, investment properties, and primary residences for those relocating to the region.

Every property we represent has passed a preliminary verification before it reaches a client — developer track record, permit standing, and legal ownership structure. Transactions follow a strict protocol. Our advisory covers the full process — property identification, legal structure guidance, negotiation, closing coordination, and post-purchase support.

We work alongside independent attorneys and trusted notaries to ensure every transaction is properly structured, whether you are acquiring through direct title, through a fideicomiso as a foreign buyer, or through a Mexican corporation for investment purposes.

The Riviera Maya is one of the fastest-growing real estate markets in Latin America. It is also one where the quality of your advisor determines the quality of your outcome. We are selective about what we represent and direct about what we recommend — including when the honest answer is that something is not the right move.

Dedicated to acquisitions and sales of exceptional properties.

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Independent Buyer's Representation
Buying a property in the Riviera Maya is not a standard transaction. It is a decision with long-term consequences — for how you invest, how you live, and how wealth compounds over time.

We protect your interests, sharpen your thinking, and ensure every decision is grounded in real market intelligence — not sales pressure.
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Seller Advisory & Property Marketing
We guide every stage of the process — from market assessment and pricing strategy, through targeted marketing and buyer identification, to negotiation and closing.

We build property campaigns from the ground up — positioning, messaging, channel strategy, and creative direction — drawing on fifteen years of advertising strategy across global brands.
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Commercial Real Estate in the Riviera Maya
Commercial Real Estate in the Riviera Maya Retail units, commercial plazas, offices, land and hotels for sale or lease in Playa del Carmen, Tulum and Cancún. We help buyers and tenants find the property that fits its use, and connect sellers with qualified investors, from due diligence to closing.
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Legal Coordination
We work with a vetted network of senior real estate attorneys across the Riviera Maya specialising in foreign ownership structures, fideicomiso setup, title verification, and contract review — ensuring the legal structure of your acquisition protects your investment from first document to final deed
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Financial & Tax Advisory
Cross-border ownership has real tax implications on both sides. We connect you with specialist accountants and financial advisors who understand RFC registration, capital gains exposure, rental income structuring, and long-term wealth planning from the moment you acquire.
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Construction & Builder Sourcing
Finding a reliable builder in the Riviera Maya without the right connections is one of the most common points of failure for property owners in this market. We source and vet construction teams suited to your project scope, timeline, and budget — based on direct knowledge of their work, not a directory.

From Insights

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Is It Safe to Buy Property in Cancún, Playa del Carmen or Tulum? How to Avoid Developer and Pre-Sale Scams.

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Tulum Real Estate in 2026: A Buyer’s Market and How to Use It

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