Heron Real Estate, located at Cerrada Paseo de Salamanca Mz 17 Lote 3 Casa 42, Fraccionamiento La Toscana, Playa del Carmen, 77725, Quintana Roo, Mexico, issues this Privacy Policy in compliance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) of Mexico. This policy governs how we collect, store, use, and protect the personal information of our clients, prospects, and website users.
We use the data you provide solely to manage your enquiries, deliver the services you have requested, and keep you informed about properties and market developments relevant to your situation. We do not sell or share your personal data with third parties for marketing purposes.
1. Data Controller
The entity responsible for the collection and processing of your personal data is:
Heron Real Estate Cerrada Paseo de Salamanca Mz 17 Lote 3 Casa 42 Fraccionamiento La Toscana Playa del Carmen, 77725, Quintana Roo, Mexico [email protected]
2. Personal Data Collected
We may collect the following personal information, provided voluntarily by you or collected automatically through your use of our website:
Directly provided: Full name · Phone number · Email address · Home address · Nationality · Tax information (for transaction purposes) · Investment interests and property preferences
Collected automatically: IP address · Browser type and version · Pages visited · Time and date of visit · Referring website · Cookie identifiers and similar tracking data
3. Legal Basis for Processing
We process your personal data on the following legal bases:
Consent — where you have actively provided your information through our contact forms, valuation requests, or newsletter subscription. You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
Contractual necessity — where processing is required to fulfil a service you have requested, including property search, advisory mandates, and transaction coordination.
Legal obligation — where processing is required to comply with applicable Mexican law, including tax, anti-money laundering, and notarial requirements.
4. Purpose of Data Use
Your personal data is used exclusively for the following purposes:
To provide personalised real estate advisory services · To share information about properties, market developments, and investment opportunities · To coordinate property viewings · To prepare legal documentation and contracts · To manage administrative, accounting, and tax-related processes · To communicate with you by phone, email, or WhatsApp · To operate and improve our website · To run targeted advertising campaigns through Meta and Google platforms, where you have consented to cookie use
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us understand how visitors interact with our website and enable certain functionality.
We use the following categories of cookies:
Essential cookies — necessary for the website to function. These cannot be disabled.
Analytics cookies — we use Google Analytics to collect anonymous data on how visitors use our website, including pages visited and time spent. This data is aggregated and does not identify individual users.
Advertising cookies — we use the Meta Pixel and Google Ads tags to measure the effectiveness of our advertising campaigns and to serve relevant advertisements to users who have visited our website. These cookies may collect data that is processed on servers outside of Mexico.
On your first visit to heronrealestate.mx, a cookie consent banner will appear giving you the option to accept or decline non-essential cookies. Essential cookies are set regardless of your choice. You may change your cookie preferences at any time through the cookie settings link in the footer of our website.
You may also manage or delete cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the website.
6. International Data Transfers
By using our website and consenting to cookie use, your data may be transferred to and processed on servers located outside of Mexico, including in the United States, through services such as Google Analytics, Google Ads, and Meta Business Suite. These transfers are made solely for the purposes described in this policy. We take reasonable steps to ensure that any third-party service providers maintain appropriate data protection standards.
7. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following:
Enquiries that do not result in a transaction — up to 24 months from the date of last contact.
Active client relationships — for the duration of the relationship and up to 5 years following its conclusion, in accordance with Mexican tax and legal obligations.
Transaction records — up to 10 years, as required by applicable Mexican tax and notarial law.
Cookie and analytics data — in accordance with the retention periods set by the respective third-party providers. Google Analytics data is retained for 26 months by default.
8. Data Protection
Your information is stored securely in systems protected against loss, alteration, unauthorised access, and misuse. Only authorised personnel have access to your data. We apply physical, electronic, and administrative security measures appropriate to the nature of the information held. In the event of a data breach that poses a risk to your rights, we will notify you and the relevant authorities in accordance with applicable law.
9. Data Sharing
We do not share your personal information with third parties without your prior consent, except where required by law or necessary to complete a real estate transaction — for example, with notaries, legal advisors, or financial institutions directly involved in your operation. We may also share data with trusted technology service providers, including Google and Meta, solely for the purposes described in this policy and subject to their respective data protection terms.
10. ARCO Rights
Under Mexican law, you have the right to access, correct, cancel, or oppose the use of your personal data at any time. To exercise these rights, please send a written request to [email protected] including your full name, a copy of a valid official ID, and a clear description of the right you wish to exercise. We will respond within 20 business days as established by the LFPDPPP.
11. Right to File a Complaint
If you believe that your data protection rights have not been respected, you have the right to file a complaint with Mexico’s National Institute for Transparency, Access to Information and Personal Data Protection (INAI) at www.inai.org.mx.
12. Changes to This Policy
This Privacy Policy may be updated at any time in response to legal developments or internal changes. The current version will always be available at heronrealestate.mx/privacy-policy. The date of the most recent update will be indicated at the bottom of this page. Continued use of our website following any update constitutes acceptance of the revised policy.
Last updated: April 2026 Heron Real Estate · [email protected] · heronrealestate.mx