Viceroy Residences: Branded Condos in Playa del Carmen

The first Viceroy-branded beachfront residences in central Playa del Carmen

On Calle 32 Norte in Gonzalo Guerrero, the established coastal stretch of central Playa del Carmen. Viceroy Residences is the first branded-residence project from Viceroy Hotels & Resorts in the city — a six-story, beachfront building of 375 residences with a private walkway to the sand and a resident-only beach club. The collection runs from one-bedroom residences to four-bedroom-plus-den penthouses, with one-bedrooms from $399,000 USD (MX$6,859,376) at 621 sq ft and penthouses reaching about 4,823 sq ft. Phase 1 is open.

Calle 32 sits in the walkable north end of Playa del Carmen’s center, a short walk from Quinta Avenida’s restaurants and shops, with the Caribbean directly off the building. Cancún International Airport is about fifty minutes north. The position puts the energy of central Playa on foot while keeping a private beach frontage, which is rare this close to the core. More on the area is on the Playa del Carmen city page.

What ownership with Viceroy brings

The point of a branded residence is the service and the network behind it. Viceroy runs the building as it runs its hotels: a dedicated residences team, culture concierge, and in-residence services from garden care to deliveries and while-away maintenance. Ownership also opens the brand globally — discounted rates and upgrades across Viceroy hotels in Los Cabos, St. Lucia, Santa Monica, Chicago, and beyond, plus access to the GHA Discovery alliance of hundreds of properties worldwide. On site, owners have the resident beach club with cabanas and food and beverage, a rooftop with three infinity pools, a spa with sauna, steam, and hot and cold plunge, a fitness center, yoga and meditation terraces, a kids’ club, and private event space.

The investment case

Branded residences carry a measurable resale and rental premium over unbranded stock, and Viceroy is the first five-star residential brand to plant in central Playa del Carmen — beachfront, walk-to-Quinta, and run by a hotel operator. For an owner that means a turnkey, serviced home; for an investor, a managed asset with brand recognition that supports nightly rates and occupancy in a market that rarely sits empty. The residences are finished to a consistent standard, with open kitchens, Italian cabinetry, natural-stone counters, and terraces off the living areas. Browse more Playa del Carmen homes Heron has listed.

To request floor plans, the price list by residence type, and Phase 1 availability at Viceroy Residences, contact Heron Real Estate.

Last updated: June 2026